ÔÙÆ©Èç2003ÄêСÁéͨÊг¡·Ç³£»ð£¬µ±³õÓиöÆóÒµ½Ð×öUT˹´ï¿µ£¬×¬Ç®×¬µÄÄǽÐÊÖ³é½î£¬µ½ÁËʲôˮƽÁË£¬°ÑÕÐƸ×À¶¼°Úµ½»ªÎª»ùµØ°Ù²ÝÔ°ÃÅ¿ÚÈ¥ÁË£¬·ÅϺÀÑÔ£¬Í¨³£»ªÎªÔ±¹¤£¬ÄÃ׏¤¿¨ºÍÈËΪµ¥À´£¬ÎÒÃǶ¼Òª£¬ÈËΪֱ½Ó·­±¶£¬É¨µØÒÌÂèÎÒÃÇÒ²Òª¡£

ÄǸö´óºú×ÓÎâÓ¢£¬Ò»Õ½³ÉÃû£¬ÌìÌìÉϵçÊÓæןø±ðÈË×öµ¼Ê¦£¬Ö¸µã½­É½¼¤ÑïÎÄ×Ö£¬×îºóÃæ°Ñ×Ô¼º¹«Ë¾µÄµ¹±ÕÁË£¬ËäÈ»ÕâÊǺó»°¡£µ«ÔÚÆäʱ£¬»ªÎªµÄÈ˼±µÃ²»µÃÁË°¡£¬ÉÏ´ÚÏÂÌø£¬¸øÈÎÕý·Çд±¨¸æ£¬ÈÎÕý·ÇÒÀÈ»¼á³Ö°Ñ×ÊԴͶÔÚ3GÉÏÃæ£¬²»ÎªÐ¡ÁéͨËù¶¯¡£ÆäʱÎÒÃÇ»ªÎªÈËÅÜÊг¡£¬Ã¿´Î¶¼¿Í»§¡ª¡ªÍâµØÔËÓªÉÌÎÊÆ𣺡°ÄãÃÇÓÐûÓÐÄǸöСÁéͨ£¿¡°µ±»ªÎªËµÃ»ÓеÄʱºò£¬¿Í»§ÎÞ²»ÍÚ¿àµØ˵£º¡±ÄãÃǾÍ×öÀÏÈýÑù°É¡£"

»ªÎªÖ®ËùÒÔ²»×ö׬Ǯ׬µÄÊÖ³é½îµÄСÁéͨ£¬¾ÍÊÇÒòΪÕâ²»ÊÇ»ªÎªµÄʱ»ú¡£ÒòΪСÁéͨPHS×Ô¼ºÊÇÈÕ±¾¹ýʱµÄ±»ÌÔÌ­µÄ¼¼Êõ£¬ÎÞÖúÓÚ»ªÎªµÄ½¹µã¾ºÕùÁ¦µÄ¹¹½¨¡£

ÈçÈÎÕý·ÇÔÚÄÚ²¿¶ÔÎÒÃÇËùÑÔ£º¹«Ë¾²»Îª¶ÌÆÚµÄÀûÒæËù¶¯£¬½ô½ôµØΧÈÆ×ÅÆóÒµ½¹µã¾ºÕùÁ¦½øÐо­ÓªÖÎÀí£¬Ò»Ð©µ¹ÔËÓÚÌáÉýÆóÒµ½¹µã¾ºÕùÁ¦µÄÊ»ªÎª¼á¾ö²»×ö¡£

ÔÚһЩÓëÆóÒµ½¹µã¾ºÕùÁ¦²»Ïà¹ØµÄÀûÒæÇ°£¬»ªÎªÊǾ­µÃסÓÕ»óµÄ¡£¿ÉÒÔ˵£¬ÎªÁ˽¹µã¾ºÕùÁ¦»ªÎªÊ§È¥ÁËÐí¶àʱ»úÓëÀûÒæ£¬µ«Èç¹ûûÓн¹µã¾ºÕùÁ¦£¬ÎÒÃǽ«ÓÀ¾ÃµØʧȥÉú³¤µÄʱ»ú¡£¹ØÓÚ»ªÎªÀ´½²£¬ÎÒÃÇÏÖÔÚ¿ÉÑ¡ÔñµÄʱ»úȷʵÐí¶à£¬µ«Ö»ÓÐÎÞËùΪ£¬²Å»ªÓÐËùΪ£¬ÎÒÃÇËùΪµÄ±ê×¼Ö»ÓÐÒ»Ìõ£¬Õâ¾ÍÊDz»¾øµØÌáÉý¹«Ë¾µÄ½¹µã¾ºÕùÁ¦¡£ÓÐÁ˽¹µã¾ºÕùÁ¦£¬ÎÒÃÇ»¹¿ÉÒÔ¸ÉÐíÐí¶à¶àµÄÊÂÇé£¬Ê§È¥Á˽¹µã¾ºÕùÁ¦£¬ÎÒÃǽ«Ò»ÊÂÎ޳ɡ£ËùÒÔ£¬ÎÒÃÇÒ»Ö±ÔÚ¼õÉÙ×Ô¼ºµÄ¶àÓàÐж¯¡£0

¶ø¼á³Ö×öÇÒÖ»×öÕýÈ·µÄÊÂ£¬²¢Ô¸ÒâΪ´Ë·ÅÆúÊг¡Ðû²¼¸ø¹ýʧÐÐΪµÄ½±½ð£¬¾ÍÊÇÆóÒµºã¾ÃÓ¯ÀûµÄ½¹µãÃؾ÷¡£¶øIPD¾ÍÊÇÕâÑùÒ»Ì×¾­ÓªÌåϵ¡£

»ªÎª¹«Ë¾ÔÚÒýÈëIPDÌåϵµÄʱºò£¬½«Ñз¢¼°¸ñ²úÆ·Õû¸öÀú³Ì·ÖΪȷ±£¿ª·¢×öÕýÈ·µÄʺÍÈçºÎÕýÈ·µØ×öÊÂÁ½¸ö½×¶Î¡£ËùνÕýÈ·µÄÊÂ£¬½¹µãÊÇÈ·±£²úÆ·Äܹ»Ãé×¼¿Í»§ÐèÇó£¬Äܹ»¸ø¿Í»§´øÀ´ÉÌÒµ¼ÛÖµ¡£ÒªÇóÔÚ²úÆ·½øÈëÑз¢»ò¿ª·¢Ö®³õ¾ÍÓ¦¸ÃÇåÎúµØ½ç˵³öÓоºÕùÁ¦µÄ²úÆ·¡£

2006Äê£¬ÐìÖ±¾üÔÚ¡°Õ½ÂÔÓëMarketingÌåϵ¡±´ó»áÉϽ²£º¡°×öÕýÈ·µÄÊÂÊÇ»ªÎªÃæÁÙµÄ×î½¹µãµÄÎÊÌâ£¬½â¾öÕâ¸öÎÊÌâÊÇ¡®Õ½ÂÔÓëMarketing¡¯×î½¹µãµÄÖ°Ôð¡£Õâ¾ÍÒªÇóÎÒÃÇÖصã×¥ºÃ¡®²úÆ·¼Æ»®¡¯£¬ÒªÃ÷ȷδÀ´Ó¦¸Ã¿ª·¢Ê²Ã´²úÆ·¡¢²úÆ·Ó¦¸ÃÓÐÄÄЩ¾ßÌåÌØÐÔ¡¢²úÆ·Ó¦¸ÃºÎʱÉÏÊÐ£¬²úÆ·µÄ±¾Ç®Ó¦¸ÃÊǼ¸¶à¡£²úÆ·¼Æ»®ÊÇÕ½ÂÔÐÔµÄ£¬Ö»ÓÐÕ½ÂÔÕýÈ·£¬ºóÐøµÄÑз¢Ô˶¯²ÅÓÐÒâÒå¡¢ÓмÛÖµ¡£¡±

IPD×Ô¼ºÊÇÒ»Ì×ÏȽøµÄ¾­ÓªÌåϵ£¬ÓûúÖÆ£¬Á÷³ÌºÍÖƶÈÀ´°ü¹Ü¼á³Ö×öÇÒÖ»×öÕýÈ·µÄÊÂ£¬ÈÃÆóÒµºã¾ÃÓ¯Àû¡£

ÄÇô¾­ÓªµÄʵÖʾ¿¾¹ÊÇʲôÄØ£¿ÎªÊ²Ã´Ðí¶àÆóÒµ¾­³£×¥²»×¡Ê±»úÄØ£¿

ÎÒÃÇÏÂÖܽâÎö¡£